Max Pöschl
Program and product manager for digital experiences.
I connect product strategy, technology, and cross-functional teams to build digital experiences customers actually use.
myAudi program management
Greenfield to market product management
Software-Engineering, AI, and prototyping background
Product leadership with technical depth.
I lead digital product programs where customer experience,
technology, and organizational delivery have to work together.
My current focus is the myAudi app — one of Audi’s most visible
digital customer touchpoints. I help shape product direction, make
product decisions, align teams and stakeholders, and track whether
the experience performs reliably across global markets.
Before that, I led Audi Digital Twin Business as a greenfield B2B product, worked on rapid prototypes at Volkswagen’s Electronics Research Laboratory in Silicon Valley, built a regional tech community with Hackaburg, and continued hands-on technical work through Xampit.
Current focus
Building the digital companion for Audi customers.
In my current role, I work on product decisions, strategy, and program alignment for the myAudi app. My focus is to bring teams, projects, and stakeholders together so the app can deliver a reliable, useful, and premium customer experience across global markets.
Program Management for the
myAudi App
Vehicle functions
Charging
Shop
Car Service
Navigation
AI Assistant
Tasks
Coordinating priorities, dependencies, budget and
quality.
Highlights
A focused view of the roles and work phases that best represent my
profile: global program leadership, greenfield product scaling,
hands-on prototyping, community building, and technical
entrepreneurship.
Current program
All New myAudi App
Program Manager, AUDI AG
Program management for Audi's global digital customer experience: shaping strategy, product decisions, and cross-functional delivery for a unified app, vehicle, and web ecosystem.
Open myAudi information page
- Managing dependencies across product, engineering, UX, and stakeholders for an app context with about 4 million monthly active users across global markets.
- Product scope spans vehicle status, lock and unlock, climate, charging management, route planning, service touchpoints, onboarding, commerce, and setup flows.
- Supporting the transition toward personalized recommendations, Functions Store, data packages, themes, charging services, and AI-assisted help.
- Balancing market flexibility, vehicle availability, regulatory requirements, customer value, and measurable rollout quality.
Dealer product
Audi Digital Twin Business
Senior Product Manager, AUDI AG New Business Development
AR-supported photo app and web portal for dealerships: standardized, CI-compliant vehicle images, structured vehicle documentation, quality review, administration, reporting, and export into inventory systems and Volkswagen Group marketplaces.
Open Digital Twin Business
- Steered greenfield product development with external iOS, Android, backend, and UX contributors.
- Product scope included AR-guided photo tours, VIN-based vehicle identification, configurable backgrounds, plate inserts, dealer and brand logos, banners, forms, and checklists.
- Owned research, customer feedback translation, user stories, feature prioritization, portal-based review, export workflows, and quality.
- Prepared rollout across seven markets, including technical and legal clarification, support, operations, contracts, roles, and market-specific process configuration.
- Product context includes 37k+ photographed vehicles, 150+ partners, and 10 connected inventory management systems as of March 2026.
Silicon Valley internship
Electronics Research Lab
Intern, Volkswagen Group of America, Belmont, California
Practical semester in Silicon Valley with a broad prototype role across vehicle hardware, backend infrastructure, frontend tooling, real-time data transfer, testing, and research-driven mobility concepts such as Audi Fit Driver.
- Contributed to Audi Fit Driver prototype work: an intelligent mobility concept using wearable and vehicle-sensor data to infer stress or fatigue and adapt the in-car experience.
- Worked across vehicle hardware, backend and frontend software, 3D-printed and laser-cut parts, cabling, real-car integration, testing, and test-drive data collection.
- Built and supported VEB@ERL backend infrastructure, virtual machines, databases, repositories, responsive web tooling, and MQTT-based real-time vehicle data flows.
- Presented Audi mobile key at CES in Las Vegas; the role shaped my rapid-prototyping mindset and was my first sustained exposure to AI, data-driven mobility, and human-machine interaction.
Hackaburg & Ratisbona Coding
Co-founder and long-term organizer of a regional tech community and hackathon. Building bridges between students, companies, developers, sponsors, and the local tech ecosystem for over 10 years.
Xampit
Freelance prototyping, web, IoT, workshops, and open-source work: A hands-on counterpart to my corporate product and program work.
AI & Computer Vision Foundation
Academic and practical foundation in machine learning, deep learning, computer vision, and browser-based AI deployment. Bachelor thesis on vehicle data classification; master thesis on neural networks for automotive image tagging in web applications.
Skills
Product Strategy
I turn customer needs, business goals, and technical constraints into clear product direction. My work covers discovery, prioritization, product decisions, roadmap shaping, portfolio alignment, KPI definition, and trade-off management.
Program Execution
I bring structure, transparency, and momentum to complex initiatives. My experience includes requirements engineering, stakeholder management, dependency management, rollout planning, go-live preparation, KPI reporting, and continuous improvement after launch.
Cross-Functional Leadership
I create alignment between product, engineering, UX, legal, business, external partners, and leadership teams. I help clarify ownership, resolve ambiguity, facilitate decisions, and keep teams focused on measurable outcomes.
Technical & AI Depth
My foundation in software engineering, data, and AI helps me bridge strategy and implementation. I understand feasibility, architecture, quality, and implementation details — from early prototypes to production-facing digital products.
Interests
Community & Open Source
I care about communities where people build, share, and learn together. Event management with Hackaburg and Ratisbona Coding, open-source culture, tech meetups, and hacker events (like Chaos Communication Congress) have strongly shaped how I think about collaboration.
Hands-on Prototyping
I like turning ideas into working artifacts — from small web tools and automation scripts to IoT prototypes, event systems, and AI experiments. Building things myself keeps me close to the technical reality behind product work.
Learning, Storytelling & Design
I've always been drawn to emerging technologies and the question of how they change the way people create, decide, and collaborate. I enjoy making complex ideas easier to grasp — by finding the right story, choosing the right format, and creating touchpoints people can engage with online, visually, in workshops, in presentations, or at events.
Personal
Outside of work, I enjoy a mix of creative, active, and practical interests: music, sports, podcasts, photography, books, and audiobooks. I like exploring new ideas, staying physically active, and capturing moments or perspectives through photography. I am also involved in the local fire department, which is an important way for me to contribute to my community. At home, I enjoy working on automation projects and small technical improvements that make everyday life a bit smarter and more convenient.
Experience
Full timeline, including current roles, past product and engineering roles, and the early software development foundation.
AUDI AG - myAudi App
Program Manager, Ingolstadt
Shaping strategy, product decisions, and cross-functional delivery for the myAudi app, serving about 4 million monthly active users across global markets.
Hackaburg
Founder, Regensburg
Founded and organized the Hackaburg hackathon for 10 years, with up to 60k budget per event and partners including Continental, Infineon, and InterNetX.
Xampit - Freelancing
Founder, Manching
Creates prototypes, workshops, websites, and open-source services with HTML, CSS, JavaScript, LoRaWAN, MQTT, Python, PHP, Laravel, Node, SQL, and NoSQL.
AUDI AG - New Business Development
Senior Product Manager, Audi Digital Twin and Digital Twin Business
Managed Audi Digital Twin Business and Digital Twin Customer from concept and rollout work to market preparation, coordinating developers, UX, legal clarification, customer support, and feature prioritization.
AUDI AG - Software Development Center
Training Supervisor - Apprentices
Supported software apprentices and connected practical development experience with mentoring.
AUDI AG - Software Development Center
Software Developer
Full-stack development with React, Spring Boot, Kotlin, TDD, CI/CD, Concourse, logging, monitoring, and DevOps practices.
AUDI AG - Software Development Center
Product Manager
Developed and published an app in a small cross-functional XP team with developers and UX design.
AUDI AG - IT Innovation
Machine Learning Specialist
Consulted internal teams on machine learning and IT topics, with a focus on object detection, prototypes, and proof-of-concepts.
AUDI AG - IT Innovation
Master's Thesis
Trained TensorFlow models and integrated them into an offline-capable progressive web app for image classification and benchmarking.
AUDI AG - IT Innovation
Working Student
Set up and maintained web applications, web front-end prototypes, and proof-of-concepts.
Audi Electronics Venture GmbH
Bachelor's Thesis, Gaimersheim
Analyzed and interpreted vehicle data with support from machine learning.
Electronics Research Lab
Intern, Belmont, California
Contributed to an Audi FitDriver prototype across hardware, backend, frontend, testing, and rapid prototyping.
AUDI AG - Audi connect
Working Student, Ingolstadt
Continued connected-car product and software work while studying computer science.
AUDI AG - Audi connect
Project Manager, Ingolstadt
Worked on backend services for Audi connect, including early responsibility for remote services such as locking, car finder, and remote climatization.
AUDI AG
Apprentice: Computer Specialist for Software Development
Built the software foundation that later led into connected-car services, product management, AI, and digital product leadership.
Education
Academic background and certifications from the latest timeline.
Deep Learning Nanodegree
Udacity
Machine Learning - Intro with PyTorch Nanodegree
Udacity
Master Computer Science, Software Engineering
OTH Regensburg, grade 1.3
Mobile Web Specialist Nanodegree
Udacity, Google Developer Challenge Scholarship 2017/18
Master Computer Science, First Term
Humboldt University Berlin, focus on data and knowledge management
Bachelor Computer Science
OTH Regensburg, grade 1.6
Theory Semester Computer Science
KPU Vancouver, grade A+
German Abitur
BOS Scheyern, grade 1.7